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Shulph Ink

Approaches to Specialized Genres

Approaches to Specialized Genres

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  • More about Approaches to Specialized Genres

Approaches to Specialized Genres provides a comprehensive update on genre studies, exploring a wide range of methods and perspectives to analyze genres in written, spoken, visual, and auditory modes across various pedagogic, professional, and digital settings. It highlights the trend of a multiperspective and inter-theoretic approach, examining underexplored genres such as synchronous videoconferencing, instructional slides, video ads, and fundraising letters. The book appeals to readers from diverse socio-cultural backgrounds working in applied linguistics and communication studies.

Format: Hardback
Length: 304 pages
Publication date: 30 December 2020
Publisher: Taylor & Francis Ltd


The book "Approaches to Specialized Genres" serves as a comprehensive and timely update in the field of genre studies, presenting 14 cutting-edge contributions that explore genres in written, spoken, visual, and auditory modes across diverse pedagogic, professional, and digital settings. This work employs an exceptionally wide range of methods and perspectives, including ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research, to analyze genres in their multifaceted manifestations.

One of the key highlights of the book is its recognition of the growing trend towards a multiperspective and inter-theoretic approach to genre studies. It demonstrates how such methodological rigor can expand our understanding of language in general and genres in particular. The book also examines a diverse range of underexplored genres, such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineer training log book entries, narrative story genres, fundraising letters, and retraction notices. By exploring these underrepresented genres, the book showcases not only the significant value of genre research but also its broad applications in various educational and professional domains.

The book brings together a diverse group of experts from across the world, including countries in South-East Asia, Europe, America, West Africa, and South America. This international collaboration ensures a broad and interdisciplinary perspective, making it appealing to readers with diverse socio-cultural backgrounds who work in applied linguistics and communication studies.

In conclusion, "Approaches to Specialized Genres" is a valuable resource for scholars, researchers, and educators interested in genre studies. It provides a timely update on the field, showcases innovative methodologies, and explores a wide range of genres, making it an essential read for anyone seeking to advance their knowledge in this area.

Weight: 562g
Dimension: 242 x 160 x 25 (mm)
ISBN-13: 9780367147723

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