architect, verb.: The New Language of Building

Reinier de Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. He questions the industry's search for an identity in the 21st century and includes a biting, satirical dictionary of profspeak.

Format: Hardback
Length: 272 pages
Publication date: 28 February 2023
Publisher: Verso Books

Architect Reinier de Graaf delves into the myths surrounding contemporary architecture, offering a witty and honest analysis. It appears that architecture has assumed an overly significant role, surpassing the expertise of architects alone. No longer can a building be judged solely based on its appearance; it must undergo rigorous measurement and certification. Architects often discuss concepts such as excellence, sustainability, well-being, liveability, placemaking, creativity, beauty, and innovation. However, what do these terms truly signify? In Architect, Verb, De Graaf employs a sharp wit to expose the duplicity and inflated claims of an industry striving to define its identity in the 21st century. He questions the criteria used to evaluate the sustainability of buildings, explores the distinction between liveable cities, examines the marketing strategies of developers who promote buildings as promoting well-being, investigates the obsession with creative spaces in Silicon Valley, and investigates the financial implications of public space design. Furthermore, he includes a satirical dictionary of profspeak, encompassing the corporate language of consultants, developers, and planners, ranging from active listening to zoom readiness.

Architecture has become an increasingly important aspect of our lives, shaping the environments we inhabit and the communities we form. However, with this increased significance comes a need for greater transparency and accountability in the architectural profession. In this essay, we will explore the challenges facing contemporary architecture and the steps that can be taken to address them.

One of the primary challenges facing contemporary architecture is the lack of a clear definition or understanding of what it is. Architects often use a wide range of terms and concepts, such as excellence, sustainability, well-being, liveability, placemaking, creativity, beauty, and innovation, without providing a clear explanation of what they mean. This can lead to confusion and misunderstandings among clients, policymakers, and the general public.

Another challenge facing contemporary architecture is the increasing emphasis on commercialization and profit-making. Many architects are driven by the desire to create buildings that are visually stunning and technologically advanced, but at the expense of considering the social and environmental impact of their designs. This can result in buildings that are aesthetically pleasing but lack functionality, are energy-inefficient, or contribute to urban sprawl.

To address these challenges, there are several steps that can be taken. First and foremost, architects need to be more transparent about their designs and their intentions. They should be willing to explain their concepts and ideas in plain language, rather than using jargon or technical terms that may be difficult to understand. This can help to build trust and credibility with clients and policymakers, and ensure that their designs are aligned with the broader goals of society.

Secondly, architects need to prioritize sustainability and social responsibility in their designs. This can involve incorporating green technologies, such as renewable energy systems, into their designs, and designing buildings that are accessible to people of all abilities. Architects should also consider the impact of their designs on the environment and the community, and work to create buildings that are environmentally friendly and socially inclusive.

Thirdly, architects need to engage with the broader public and policymakers to promote their designs and their values. This can involve participating in public consultations, attending community events, and advocating for policies that support sustainable and socially responsible architecture. Architects can also use social media and other forms of communication to raise awareness about their work and the importance of sustainable and socially responsible architecture.

Finally, architects need to continue to educate themselves and their colleagues about the latest developments in sustainable and socially responsible architecture. This can involve attending conferences, workshops, and training programs, and reading publications and research papers on the topic. By staying up-to-date with the latest trends and best practices, architects can ensure that their designs are innovative, effective, and aligned with the broader goals of society.

In conclusion, contemporary architecture faces several challenges, including a lack of a clear definition and understanding, an emphasis on commercialization and profit-making, and a lack of engagement with the broader public and policymakers. However, by being transparent, prioritizing sustainability and social responsibility, engaging with the public, and educating themselves and their colleagues, architects can help to create buildings that are visually stunning, functional, and socially responsible. This will ensure that architecture continues to play a vital role in shaping the future of our communities and our planet.

Weight: 358g
Dimension: 149 x 219 x 23 (mm)
ISBN-13: 9781839761911