Art After Instagram: Art Spaces, Audiences, Aesthetics

The book explores the effects of Instagram on the making and viewing of art, arguing that it represents a new relationship to the image and visual experience. It examines how art spaces, audiences, and aesthetics are key to understanding its rise and will be of interest to scholars working in various fields.

Format: Paperback / softback
Length: 160 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This captivating book delves into the profound impact of the Instagram platform on the creation and appreciation of art. Authored by Lachlan MacDowall and Kylie Budge, the duo takes a critical stance in examining how Instagram has shaped the artistic landscape, influenced artists, art spaces, institutions, and audiences, and ultimately shaped the contemporary aesthetic experience.

Rather than being merely a digital repository for photographs, the architecture of Instagram emerges as a groundbreaking framework that redefines our relationship with images and visual encounters. It not only serves as a container but also as a catalyst for shaping ocular habits and fostering social connections.

In a meticulous exploration of Instagram's intricate structure, the book delves into the realms of affiliation, aesthetics, and attention. It sheds light on the tactile world of "follows," the realm of "likes," and the realm of "comments," highlighting their significance in understanding the platform's rise and influence.

By examining the interplay between art spaces, audiences, and aesthetics, the book offers a comprehensive understanding of Instagram's significance in the art world. It sheds light on how artists have adapted to this digital platform, how art spaces have transformed to accommodate Instagram-based exhibitions, and how audiences have engaged with art in new and innovative ways.

This book appeals to a wide range of scholars and professionals, including art historians, designers, digital culture enthusiasts, cultural studies scholars, sociologists, educators, business professionals, media and communication studies experts. Its insights and analysis provide valuable perspectives on the evolving landscape of art and its relationship with technology.

Whether you are an artist, art enthusiast, or simply interested in the intersection of culture and technology, this book is a must-read for anyone seeking to gain a deeper understanding of the effects of Instagram on the making and viewing of art in the modern era.

Weight: 320g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032159263