Art Fair Story: A Rollercoaster Ride

The art fair industry has rapidly transformed the art market in half a century, with Melanie Gerlis' book exploring their rise, success, and uncertain future. It covers post-war European art fairs, global art fairs, and their online manifestations, highlighting the people, places, and philosophies that enabled their growth.

Format: Hardback
Length: 104 pages
Publication date: 01 December 2021
Publisher: Lund Humphries Publishers Ltd

The art fair industry has undergone a remarkable transformation in just half a century of growth. This transformation has reshaped the art market, marking a significant shift in the way art is bought and sold. In a groundbreaking work, art market journalist Melanie Gerlis delves into the story of art fairs' rapid ascent and offers a thoughtful reflection on their uncertain future.

From the early post-war European art fairs, inspired by the imperial 19th-century model of the International Exhibitions, to the global art fairs of the 21st century and their innovative online manifestations, this book traces the evolution of art fairs across time. It explores the diverse factors that contributed to their growth, including the rise of international trade, the expansion of the art market, and the increasing demand for cultural experiences.

Through vivid narratives and insightful analysis, the book brings to life the individuals, places, and philosophies that enabled art fairs to take root. It examines the pivotal market periods when art fairs flourished, such as the boom in the 1960s and 1970s, the emergence of contemporary art in the 1980s, and the global expansion in the 2000s. It also maps out the potential directions art fairs may take in a much-changed world, considering the impact of technology, globalization, and changing consumer preferences.

This comprehensive and engaging book is a valuable resource for art enthusiasts, collectors, and professionals alike. It provides a deep understanding of the art fair industry's past, present, and future, shedding light on the forces that shape the art market and the opportunities it presents. Whether you are a seasoned art market insider or a newcomer seeking to explore the world of art fairs, this book offers valuable insights and perspectives.

Weight: 272g
Dimension: 137 x 208 x 13 (mm)
ISBN-13: 9781848225039