Olga E. Annushkina,Alberto Regazzo
Art of Going Global: A Practical Guide to a Firm's International Growth
Art of Going Global: A Practical Guide to a Firm's International Growth
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This book provides a practical toolkit for internationalizing a firm, with a solid set of decision-making tools to help senior management teams cultivate a global perspective and make informed decisions about foreign markets, business models, global markets, management across cultures, and entry mode options.
\n Format: Hardback
\n Length: 195 pages
\n Publication date: 05 September 2020
\n Publisher: Springer Nature Switzerland AG
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Internationalization is a complex process that presents both exciting opportunities and daunting challenges, regardless of the industry. While the strategy may vary from firm to firm, this book offers a comprehensive set of decision-making tools to assist companies in taking their business global. The book begins by emphasizing the importance of cultivating a truly international perspective in the senior management team, as this is the foundation for developing a successful global strategy. It then explores the pros and cons of various choices that companies face when defining and shaping their global strategy, such as selecting foreign markets, adapting business models, navigating uncertain global markets, managing across cultures, and choosing between entry mode options.
To enhance decision-making capabilities, the book provides a pragmatic toolkit at the end of each chapter. These toolkits cover key topics such as selecting foreign markets, adapting business models, navigating uncertain global markets, managing across cultures, and choosing between entry mode options. Each toolkit includes case studies and insights that illustrate how to apply the tools effectively, making the book valuable for practitioners, MBA students, and those in executive education.
By considering a variety of alternative solutions and evaluating the costs and benefits of different strategic scenarios, this book helps companies create a clear global vision for their firm. It provides valuable insights and practical guidance for navigating the complexities of internationalization and achieving sustainable growth in a global marketplace.
\n Weight: 500g\n
Dimension: 161 x 241 x 22 (mm)\n
ISBN-13: 9783030210434\n
Edition number: 1st ed. 2020\n
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