Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

The Art of the Click is a guide to writing copy that encourages more people to buy from you, with techniques, tactics, and industry secrets to improve your copywriting and get more sales. It covers the single thing every great writer must do, how to find inspiration and feed ideas, how to get a customer physically nodding along with every word, how to avoid waffle and make your copy more succinct, and how to write irresistible offers that no one can refuse.

Format: Paperback / softback
Length: 238 pages
Publication date: 01 October 2018
Publisher: Harriman House Publishing

Every business making sales online is engaged in a battle to get customers to click. More clicks equal more sales equal a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: The single thing every great writer must do if they want to improve. How anyone can learn to write a headline that will stop all potential customers in their tracks. Where to find inspiration and how to feed ideas. How you can get a customer physically nodding along with every word you write. How to avoid waffle and make your copy more succinct. How you can write irresistible offers than no one can refuse. And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...

Weight: 272g
Dimension: 195 x 177 x 18 (mm)
ISBN-13: 9780857196941