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Shulph Ink

Artificial Intelligence and Machine Learning in Business Management: Concepts, Challenges, and Case Studies

Artificial Intelligence and Machine Learning in Business Management: Concepts, Challenges, and Case Studies

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  • More about Artificial Intelligence and Machine Learning in Business Management: Concepts, Challenges, and Case Studies


This book discusses the implementation and impact of AI and ML in business management, including innovative uses beyond data organization and access, cultural heritage values, risk assessments, marketing and retail strategies, and insurance and healthcare systems. It takes a multidisciplinary approach and is a comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.

Format: Hardback
Length: 258 pages
Publication date: 05 November 2021
Publisher: Taylor & Francis Ltd


Artificial Intelligence (AI) and Machine Learning (ML) have become increasingly important in the realm of business management, offering a range of benefits and opportunities for organizations. This book aims to introduce these technologies into the context of business management, providing insights into their implementation and impact on various stakeholders.

The book explores the use of AI and ML in various projects, including data organization and access, predictive modeling, cultural heritage preservation, marketing and retail strategies, insurance and healthcare systems, and more. It follows a multidisciplinary approach, drawing from fields such as computer science, business analytics, and cultural heritage management.

One of the key strengths of the book is its practical focus, providing real-world examples and case studies to illustrate the benefits and challenges of using AI and ML in business. It also includes a comprehensive Predictive Modeling Toolkit, which helps readers understand how to use improved AI tools in their respective fields.

The book is designed for a wide audience, including undergraduate students, graduate students, business professionals, and related disciplines. It provides a single comprehensive reference resource that covers the latest developments in AI and ML, and their applications in business management.

In conclusion, this book is a valuable resource for anyone interested in leveraging the power of AI and ML in business management. It offers a comprehensive and practical approach to these technologies, providing insights into their implementation, impact, and potential applications. With its multidisciplinary approach and practical focus, it is an essential tool for anyone seeking to stay ahead in the rapidly evolving world of technology and business.

Weight: 636g
Dimension: 161 x 243 x 23 (mm)
ISBN-13: 9780367645557

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