Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has transformed marketing by driving innovation, improving customer insights, and enhancing decision-making. However, there are ethical concerns and risks associated with AI, such as data privacy, cyber security, and biases. This book explores the use of AI in marketing, including its advantages and challenges, and provides practical insights for professionals.

Format: Hardback
Length: 206 pages
Publication date: 10 November 2022
Publisher: Taylor & Francis Ltd

Artificial intelligence (AI) has revolutionized the business landscape, propelling companies to embrace innovative practices, enhance product development, and deliver exceptional services. AI has played a pivotal role in powering AI-based market intelligence and customer insights, enabling organizations to gain a deeper understanding of their target audience and tailor their marketing strategies accordingly. Moreover, AI has revolutionized customer relationship management, enabling companies to personalize interactions, provide timely support, and deliver exceptional customer experiences.

In response to these transformative opportunities, this timely book delves into the extensive applications of AI in marketing. It explores the various ways in which AI can be leveraged to optimize marketing campaigns, enhance customer engagement, and drive business growth. The book also sheds light on the ethical considerations and transparency requirements associated with automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing.

As AI continues to evolve and expand its capabilities, emerging applications such as DeepFakes, which utilize deep learning technology, raise concerns about manipulation and deception. Recognizing the potential risks associated with AI adoption, the book cautions against complacency and emphasizes the need for proactive prevention strategies to address potential issues that may arise.

This comprehensive book serves as a valuable resource for both researchers and marketing professionals seeking to harness the power of AI in marketing management. It provides practical insights, case studies, and best practices to help organizations navigate the complexities of AI and maximize its potential benefits. By embracing AI, companies can stay ahead of the curve, enhance customer satisfaction, and achieve sustainable competitive advantage in the ever-evolving digital landscape.

Weight: 560g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032248486