Artisan and Handicraft Entrepreneurs: Past, Present, and Future

The book explores the technological shift and renewed customer interest in handicrafts and artisanal products, highlighting the unique challenges and opportunities faced by entrepreneurs. It emphasizes the contribution of artisan entrepreneurs to society, particularly in terms of tourism development and cultural connections.

Format: Paperback / softback
Length: 285 pages
Publication date: 29 January 2023
Publisher: Springer Nature Switzerland AG

The handicrafts and artisanal products industry has undergone a remarkable transformation, driven by both technological advancements and a growing customer demand, particularly in the aftermath of the COVID-19 pandemic. This book delves into the global evolution of this trend, exploring the nature of entrepreneurship within these industries and the unique challenges and opportunities that entrepreneurs encounter. It highlights how these businesses are experiencing a resurgence, as customers increasingly seek ethical, regional, and climate-friendly options to meet their needs.

The chapters in this book delve into the significant contribution of artisan entrepreneurs to society. Not only do they create thriving businesses, but they also play a vital role in promoting tourism development. Artisan entrepreneurs possess a deep connection to their region, city, village, or community, enabling them to foster essential cultural connections with tradition. This book serves as a valuable resource for small business and entrepreneurship researchers, as well as policymakers in the cultural sector. It provides valuable insights into the dynamics of the handicrafts and artisanal products industry and offers valuable strategies for sustainable growth and development.

Weight: 480g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030823054
Edition number: 1st ed. 2022