Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others

Artist Management for the Music Business provides valuable insights and practical advice for managing an artist's career, including income generation, strategic planning, networking, social media, and streaming, and includes interviews and case studies.

Format: Paperback / softback
Length: 388 pages
Publication date: 21 March 2022
Publisher: Taylor & Francis Ltd

Managing an artist's career requires a deep understanding and a keen awareness of the intricate dynamics within the music industry. It is essential to grasp the underlying mechanisms that drive the various components of the business and develop the skills necessary to navigate and thrive in a music-based profession. Artist Management for the Music Business provides a comprehensive guide that empowers individuals to generate income through music and strategically plan for long-term growth. Packed with invaluable practical insights, this book offers a wealth of knowledge. Interviews and case studies featuring real-world management challenges and successful outcomes are included, providing readers with practical examples to apply in their own endeavors.

In this updated edition, a new chapter specifically caters to independent, self-managing artists, offering valuable guidance on managing their careers independently. The sections on networking, social media, and streaming have been expanded and updated to reflect the ever-evolving landscape of the music industry. Additionally, a basic introduction to data analytics for the music business has been included, providing artists with valuable tools to analyze their performance and make informed decisions.

Furthermore, this book provides access to a companion website, www.artistmanagementonline.com, which offers a wealth of additional resources, including articles, interviews, and industry insights. Whether you are an aspiring artist, a music industry professional, or a student interested in learning more about artist management, this book is an essential resource that will help you gain a deeper understanding of the music business and develop the skills necessary to succeed in your career.

Weight: 740g
Dimension: 190 x 233 x 28 (mm)
ISBN-13: 9781032014784
Edition number: 5 ed