Paul Allen
Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others
Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others
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Artist Management for the Music Business provides valuable insights and practical advice for managing an artist's career, including income generation, strategic planning, networking, social media, and streaming, and includes interviews and case studies.
Format: Hardback
Length: 388 pages
Publication date: 21 March 2022
Publisher: Taylor & Francis Ltd
Managing an artist's career requires a deep understanding and a keen awareness of the intricate dynamics within the music industry. It is essential to grasp the underlying mechanisms that drive the various components of the business and develop the skills necessary to navigate and thrive in a music-based profession. Artist Management for the Music Business provides a comprehensive guide that empowers individuals to generate income through music and strategically plan for long-term growth. Packed with invaluable practical insights, this book offers a wealth of knowledge. Interviews and case studies featuring real-world management challenges and successful outcomes are included, providing readers with practical examples to apply in their own endeavors.
In this updated edition, a new chapter specifically caters to independent, self-managing artists, offering valuable guidance on managing their careers independently. The sections on networking, social media, and streaming have been expanded and updated to reflect the ever-evolving landscape of the music industry. Additionally, a basic introduction to data analytics for the music business is included, providing valuable tools for artists seeking to gain a competitive edge.
Furthermore, this book provides access to a companion website, www.artistmanagementonline.com, which offers a wealth of additional resources, including articles, webinars, and networking opportunities, to support artists in their management and career development journey. Whether you are an aspiring artist, a music industry professional, or a student interested in learning more about artist management, this book is an essential resource that will empower you to succeed in the dynamic world of music.
Weight: 898g
Dimension: 235 x 191 (mm)
ISBN-13: 9781032015361
Edition number: 5 ed
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