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Edward A.Wasserman

As If By Design: How Creative Behaviors Really Evolve

As If By Design: How Creative Behaviors Really Evolve

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  • More about As If By Design: How Creative Behaviors Really Evolve

Format: Hardback
Length: 328 pages
Publication date: 22 July 2021
Publisher: Cambridge University Press

Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process.

Weight: 630g
Dimension: 236 x 160 x 25 (mm)
ISBN-13: 9781108477765

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