Aspiring to be Global: Language and Social Change in a Tourism Village in China

This book explores the relationship between language and social change in a Chinese tourism destination, highlighting the impact of globalization on local culture and identity. It utilizes various sources to examine how tourist mobilities shape and are shaped by historical, geographical, social, cultural, economic, and semiotic factors, resulting in the creation of a 'global village'.

Format: Paperback / softback
Length: 168 pages
Publication date: 01 April 2022
Publisher: Multilingual Matters

This captivating book makes a groundbreaking contribution to the field of sociolinguistics by delving into the intricate dynamics between language and social change in the captivating tourism destination of West Street, Yangshuo, China. The author employs a diverse range of sources, including ethnographic interviews, insightful tourist literature, informative public signage, and policy documents, to explore how the movements of tourists are intricately intertwined with historical, geographical, social, cultural, economic, and semiotic factors, resulting in the formation of a vibrant and dynamic 'global village.' The transformation of West Street serves as a poignant illustration of the profound shifts occurring in Chinese society as a result of globalization, unveiling emerging subjectivities, tensions, and challenges that are inherent in this ongoing process of social change.

Through meticulous analysis, the author unveils how the convergence of tourism and language plays a pivotal role in shaping the identity and experiences of both tourists and local inhabitants. They highlight how the language used by tourists and local guides, as well as the signage and promotional materials, contribute to the creation of a shared cultural narrative that promotes a sense of unity and belonging among visitors and residents alike. Moreover, the book sheds light on the complex negotiations and power dynamics that arise between different stakeholders, including government officials, tourism operators, local communities, and tourists, as they strive to balance the economic benefits of tourism with the preservation of cultural heritage and local traditions.

The author's insights are further enriched by their use of ethnographic methodology, which allows them to gain a deep understanding of the daily lives and experiences of tourists and local residents. This qualitative approach provides a rich tapestry of voices and perspectives, enabling the reader to gain a holistic understanding of the complex interplay between language, social change, and tourism in West Street.

In conclusion, this book is a must-read for anyone interested in the sociolinguistics of globalization, cultural studies, and the dynamics of tourism. It offers a thought-provoking and empathetic exploration of the ways in which language and social change intersect in a rapidly evolving global landscape, providing valuable insights into the complex and multifaceted processes that shape our world.

Dimension: 210 x 148 x 9 (mm)
ISBN-13: 9781788920995