At What Cost: Modern Capitalism and the Future of Health

American society is controlled by transnational corporations, with a single company accounting for more than 40% of global sales. At What Cost argues that globalization, financial speculation, monopolies, and control of science and technology have enhanced the ability of corporations to overwhelm influences of government, family, community, and faith, and that the world created by 21st-century capitalism is not fit to solve our most serious public health problems.

Format: Paperback / softback
Length: 416 pages
Publication date: 06 February 2023
Publisher: Oxford University Press Inc

Freedom of choice is a fundamental aspect of American society, with individuals making daily decisions about their food, healthcare, education, online connections, and child-rearing. However, many Americans are unaware that these choices are often limited or influenced by powerful transnational corporations. By the beginning of the 21st century, these corporations had control over major industrial sectors in the global economy, with a few dominant companies accounting for a significant portion of global sales. Corporations have constructed the available options in various areas, including food, healthcare, education, transportation, and online presence, exerting a sweeping influence that has made them the public face and executive agents of 21st-century capitalism.

In the documentary film "At What Cost," the filmmakers explore how globalization, financial speculation, monopolies, and control of science and technology have empowered corporations and their allies to surpass the influence of government, family, community, and faith. Corporations manipulate demand through skillful marketing and veto choices that undermine their profits, resulting in the disappearance of free consumer choice. This has led to the erosion of personal protections and the prioritization of corporate interests over public health.

The film argues that the world created by 21st-century capitalism is ill-equipped to address our most pressing public health problems, such as climate change and opioid addiction. However, author and public health expert Nicholas Freudenberg presents a hopeful perspective by highlighting the potential for human and planetary well-being to serve as a powerful mobilizing idea for a new social movement. This movement aims to restore the power of individual voice to our democracy and create a more equitable and sustainable society.

The film conducts meticulously detailed research, drawing on a wide range of sources and expert perspectives to shed light on the complex relationship between corporations, government, and public health. It highlights the ways in which corporations have influenced policy decisions, suppressed scientific research, and marketed harmful products to profit. The film also exposes the impact of corporate power on communities, particularly marginalized and vulnerable populations, who bear the brunt of the negative consequences of corporate actions.

Despite the challenges posed by the current system, the film offers hope by showcasing examples of individuals and communities who are fighting back against corporate dominance. It highlights the work of grassroots organizations, activists, and scientists who are advocating for policies that prioritize public health and environmental sustainability. The film also emphasizes the importance of individual choices and actions, such as supporting local businesses, reducing consumption, and advocating for policy change.

In conclusion, "At What Cost" is a powerful and eye-opening documentary that sheds light on the profound impact of corporations on human and planetary well-being. It challenges the notion of free consumer choice and highlights the need for a new social movement that prioritizes the interests of individuals and the planet. By raising awareness and promoting action, the film can help to create a more equitable and sustainable world.

Weight: 598g
Dimension: 233 x 155 x 26 (mm)
ISBN-13: 9780197678923