Attention Hacking: The Power of Social Media Selling in Insurance and Finance

Attention Hacking: The Power of Social Media Selling in Insurance and Finance teaches insurance and other industries how to use social media to reach customers and go viral. It provides strategies for positioning yourself as an influencer, selling insurance through smart social media strategy, and using strategic content on LinkedIn, TikTok, Facebook, and more. The book is a revelation for CEOs and decision-makers in insurance and finance, showing that any industry can reach customers online.

Format: Hardback
Length: 224 pages
Publication date: 16 November 2023
Publisher: John Wiley & Sons Inc

Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a guide for insurance and other industries to stay on customers' radars. It shows how to make insurance go viral on social media, as products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media, such as how to reach millions of people through relevant channels. Before making a sale, it is essential to get the customers' attention, and Attention Hacking leads you straight to that goal.

The book teaches how to position yourself and your company as influencers among your target market, sell insurance through savvy social media strategy and online marketing, and get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more. It also recognizes and abandons outdated strategies and marketing channels, and is a revelation for CEOs and other decision-makers in insurance and finance, showing that any industry can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It is time to get social media savvy.

Weight: 420g
Dimension: 148 x 224 x 20 (mm)
ISBN-13: 9781394189052