Xiaoyu Chen
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge
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- More about Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge
Format: Paperback / softback
Length: 144 pages
Publication date: 06 May 2025
Publisher: Taylor & Francis Ltd
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.
Weight: 290g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032673530
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