Audience Development and Cultural Policy

This book explores the relationship between audience development and cultural policy, arguing that it is an ideological function of cultural policy that should be re-conceptualized. It provides a detailed overview of arts marketing, audience development, and cultural democracy and draws from interviews with key individuals in the field.

Format: Paperback / softback
Length: 244 pages
Publication date: 19 March 2022
Publisher: Springer Nature Switzerland AG

The cultural sector continues to face the challenge of encouraging more diverse individuals to engage with the arts, a crucial aspect for promoting cultural richness and diversity. Understanding the dynamics of cultural consumption, including who engages with art forms and why, is essential in comprehending the arts. This book delves into the intricate relationship between audience development and cultural policy, offering a groundbreaking perspective on how audience development practices contribute to democratic access to culture. Providing a comprehensive overview of arts marketing, audience development, and cultural democracy, the book challenges the prevailing understanding of audience development within the arts management field. Through a series of in-depth interviews with key figures in the audience development realm, the book advocates for a re-conceptualization of audience development as an ideological function of cultural policy. This book is of significant value to students, academics, and researchers engaged in arts management and cultural policy, as well as anyone working in the arts, cultural, and heritage sectors who are interested in exploring the construction of our audience relationships.

Weight: 348g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030629724
Edition number: 1st ed. 2021