Audience Genre Expectations in the Age of Digital Media

The study aims to bridge the gap between critical aesthetics and audience expectations in film and television studies by examining a comprehensive data-set from a national survey. It reflects on the impact of the pandemic on viewing patterns and genre and format expectations.

Format: Hardback
Length: 224 pages
Publication date: 11 November 2022
Publisher: Taylor & Francis Ltd

The aim of this study is to bridge the gap between scholarly work on critical aesthetics and audience expectations in the realm of film and television studies. By drawing on a comprehensive and original data-set from a national survey that examined audience perceptions of film genres and television formats, associated viewing patterns, and the current usage of streaming and other newer moving image adjuncts, the study seeks to provide a nuanced understanding of how audiences engage with these media forms.

The survey data reveals a complex interplay between audience preferences, cultural trends, and technological advancements. It highlights the diverse range of genres and formats that audiences consume, as well as the changing dynamics of viewing habits due to the pandemic. For example, the study found that while traditional broadcast television still holds a significant place in the viewing landscape, streaming services have gained significant traction in recent years, particularly among younger audiences.

The pandemic has also had a profound impact on genre and format expectations. With many people confined to their homes and seeking entertainment options, there has been a surge in demand for content that is both engaging and escapist. This has led to a renewed interest in genres such as horror, thriller, and drama, as well as a shift towards shorter-form content such as web series and podcasts.

In conclusion, this study offers valuable insights into the complex relationship between critical aesthetics, audience expectations, and the evolving media landscape. By examining a comprehensive data-set, the study provides a foundation for future research on the impact of media on audiences and the role of critical analysis in shaping their perceptions and preferences.

The aim of this study is to bridge the gap between scholarly work on critical aesthetics and audience expectations in the realm of film and television studies.

By drawing on a comprehensive and original data-set from a national survey that examined audience perceptions of film genres and television formats, associated viewing patterns, and the current usage of streaming and other newer moving image adjuncts, the study seeks to provide a nuanced understanding of how audiences engage with these media forms.

The survey data reveals a complex interplay between audience preferences, cultural trends, and technological advancements.

It highlights the diverse range of genres and formats that audiences consume, as well as the changing dynamics of viewing habits due to the pandemic.

For example, the study found that while traditional broadcast television still holds a significant place in the viewing landscape, streaming services have gained significant traction in recent years, particularly among younger audiences.

The pandemic has also had a profound impact on genre and format expectations.

With many people confined to their homes and seeking entertainment options, there has been a surge in demand for content that is both engaging and escapist.

This has led to a renewed interest in genres such as horror, thriller, and drama, as well as a shift towards shorter-form content such as web series and podcasts.

In conclusion, this study offers valuable insights into the complex relationship between critical aesthetics, audience expectations, and the evolving media landscape.

By examining a comprehensive data-set, the study provides a foundation for future research on the impact of media on audiences and the role of critical analysis in shaping their perceptions and preferences.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032207094