Audience-ology: How Moviegoers Shape the Films We Love

Audience-ology is a book that explores the secretive process of audience testing of Hollywood movies, revealing how real people have written and rewritten America's cinematic masterpieces. It provides firsthand stories from famous filmmakers, studio heads, and stars, including Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries.

Format: Paperback / softback
Length: 240 pages
Publication date: 08 December 2022
Publisher: Simon & Schuster

Discover the captivating and enigmatic realm of audience testing in Hollywood through these firsthand accounts from renowned filmmakers, studio executives, and stars. Enter the enigmatic world of "Audience-ology," where renowned directors are brought to tears and multi-millionaire actors are reduced to fits of rage. This is where dreams are born and fortunes are made, shaping the cinematic landscape of America.

From the esteemed "best in the business" (Sacha Baron Cohen), this book unveils the untold story of how ordinary individuals have wielded their influence to shape the masterpieces of American cinema. It chronicles the process of test screenings, where real people gather to watch a rough cut of a new film and offer their unfiltered opinions, allowing directors and studios to rectify their mistakes or elevate their films to timeless classics.

Each chapter delves into a specific aspect of the test-screening process, accompanied by behind-the-scenes anecdotes that illustrate how these aspects were executed. Renowned as "the doctor of audience-ology," Kevin Goetz shares his invaluable insights and experiences, aiding filmmakers and movie executives in addressing their shortcomings and recommending strategies to enhance the success of blockbusters.

Featuring first-hand accounts from the likes of Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and many other Hollywood luminaries, this book offers a unique perspective on the filmmaking process. Audience-ology explores one of the most crucial yet often overlooked steps in the filmmaking journey, offering a blend of humor, drama, and unexpected revelations that will captivate spectators with a mere interest in cinema.

Through its engaging narrative, Audience-ology provides a fresh lens through which to examine the history of movies, shedding light on the untold stories and hidden gems that have shaped the industry. Whether you're a passionate film enthusiast or simply curious about the inner workings of Hollywood, this book is a must-read for anyone seeking a deeper understanding of the art of filmmaking.

Weight: 234g
Dimension: 141 x 210 x 21 (mm)
ISBN-13: 9781982186746