Shulph Ink
Augmenting Customer Retention Through Big Data Analytics
Augmenting Customer Retention Through Big Data Analytics
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- Condition: Brand new
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Format: Hardback
Length: 336 pages
Publication date: 06 December 2024
Publisher: Apple Academic Press Inc.
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781774917213
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