Leora Hadas
Authorship as Promotional Discourse in the Screen Industries: Selling Genius
Authorship as Promotional Discourse in the Screen Industries: Selling Genius
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This book explores how authorship discourses and author figures are used in the promotion and marketing of media content in the U.S. mainstream media, such as franchise films, network television, and triple-A video games. It takes a cross-media approach, studying the construction of ideas around creativity and the creative person in marketing and publicity content. It will be of great relevance to academics in film, television, and media studies.
Format: Paperback / softback
Length: 196 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd
This comprehensive book delves into the intricate realm of authorship discourses and author figures in the promotion and marketing of media content, encompassing the U.S. mainstream media landscape. It explores the dynamic interplay between these elements and their impact on the success and visibility of franchise films, network television shows, and triple-A video games.
The research undertaken in this book takes a novel approach, diverging from traditional perspectives that focus solely on the text, production, or reception of media content. Instead, it conceptualizes authorship within the framework of media branding, examining how ideas about creativity and the creative individual are constructed in marketing and publicity materials. By adopting a cross-media approach, the book offers a broad and comparative analysis of the increasingly interconnected media industries.
The book holds immense relevance for academics and postgraduate students engaged in the fields of film, television, and media studies. It serves as a valuable resource for teaching and research, providing insights into authorship, media industries, and media promotion. With its comprehensive coverage and insightful analysis, this book is poised to contribute significantly to the ongoing discourse on the role of authorship in shaping media content and its impact on audiences.
Weight: 380g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367504045
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