Greg Gifford,Jason Hanshaw,Guilda Hilaire
Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
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Excellent- More about Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
Salesforce Marketing Cloud (SFMC) allows users to create a 1:1 marketing experience for customers and subscribers through automation and helper tasks. This book discusses what automation is, how to perform it inside SFMC, and the benefits and capabilities of automation. It also explores the use of scripting and API calls to increase Automation Studio efficiency and identifies opportunities for automation with custom integrations and third-party solutions. This book is for Salesforce Marketing Cloud users who want to make their day-to-day lives more efficient and get the most out of the tool by working smarter, not harder.
Format: Paperback / softback
Length: 456 pages
Publication date: 18 April 2022
Publisher: Packt Publishing Limited
Salesforce Marketing Cloud (SFMC) is a powerful tool that allows you to create personalized marketing experiences for your customers and subscribers. By leveraging automation and helper tasks, you can significantly boost your productivity while reducing the time and effort required to manage your marketing campaigns. In this book, we will explore the theory of automation and its applications in SFMC. We will cover how to perform automation inside SFMC, from setting up triggers and workflows to using scripting and API calls. We will also discuss the benefits and capabilities of automation, both within and outside SFMC.
By the end of this book, you will have the skills you need to build automation both inside and outside SFMC, as well as the knowledge to use the platform optimally. You will learn how to optimize ETL activities, data import integrations, data segmentations, email sends, and more. You will also explore different ways to use scripting and API calls to increase the efficiency of Automation Studio.
In addition, we will identify opportunities for automating tasks that are currently manual or time-consuming, allowing you to free up your time and resources to focus on other aspects of your marketing strategy. Whether you are a beginner or an experienced marketer, this book will provide you with the tools and knowledge you need to make the most of Salesforce Marketing Cloud through automation. So, let's get started and maximize your productivity on the SFMC platform!
Weight: 840g
Dimension: 191 x 234 x 30 (mm)
ISBN-13: 9781803237190
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