Marc Gasser,Laura Mader
Automation von Marketing und Sales fur B2B-Unternehmer: Mithilfe der digitalen B2B-Roadmap den Umsatz steigern
Automation von Marketing und Sales fur B2B-Unternehmer: Mithilfe der digitalen B2B-Roadmap den Umsatz steigern
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- More about Automation von Marketing und Sales fur B2B-Unternehmer: Mithilfe der digitalen B2B-Roadmap den Umsatz steigern
Format: Paperback / softback
Length: 174 pages
Publication date: 04 May 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Anhand von Erfahrungswerten aus über 100 B2B-Digitalisierungsprojekten haben Laura Mäder und Marc Gasser das Modell der digitalen B2B-Roadmap entwickelt – eine Schritt-für-Schritt-Anleitung für die Planung, Steuerung und Skalierung von digitalem Marketing und Sales.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658368586
Edition number: 1. Aufl. 2022
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