Gerrit Heinemann
B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade
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Format: Paperback / softback
Length: 205 pages
Publication date: 12 November 2022
Publisher: Springer
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
Weight: 396g
Dimension: 244 x 170 x 16 (mm)
ISBN-13: 9783658385279
Edition number: 1st ed. 2023
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