B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales

Social media offers a unique long-term networking opportunity for sales teams and business professionals, but concerns over confidence, conflicts of interest, and management control can lead to a lack of action. B2B Social Selling Strategy provides a framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs. It also offers tips for generating content, working with influencers, and creating a social selling culture.

Format: Paperback / softback
Length: 280 pages
Publication date: 03 November 2022
Publisher: Kogan Page Ltd

Social media, when strategically and effectively leveraged within B2B channels, presents a remarkable long-term networking opportunity for sales teams and business professionals. This has proven to be a game-changer, empowering teams to achieve faster results, boost revenues, and surpass their goals. However, for some, navigating the complexities of social media for business can be daunting. Concerns such as social media confidence, personal and professional conflicts of interest, and a loss of management control can hinder effective engagement.

To overcome these challenges, B2B Social Selling Strategy offers a comprehensive framework for identifying the most suitable social channels, connecting with potential and existing customers, and measuring success against objectives and key performance indicators (KPIs). Drawing upon original research, case studies, and insightful interviews with industry experts, the book provides valuable insights on how to create captivating content that attracts attention and fosters trust, collaborate with B2B influencers, and cultivate a social selling culture within your organization. Furthermore, it delves into the art of building your personal brand in harmony with your business and seamlessly integrating social selling into your overall sales and marketing strategies.

Supported by an array of online interactive tools and templates, B2B Social Selling Strategy empowers individuals to develop and execute their own social selling strategy. Authored by a renowned social media expert, this invaluable guide is a must-read for B2B sales, marketing, and social media professionals seeking to maximize the potential of social media in their business endeavors.

Weight: 432g
Dimension: 233 x 158 x 20 (mm)
ISBN-13: 9781398604490