B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales

Social media offers a unique long-term networking opportunity for sales teams and business professionals, but concerns over confidence, conflicts of interest, and management control can lead to a lack of action. B2B Social Selling Strategy provides a framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs. It also offers tips for generating content, working with influencers, and creating a social selling culture.

Format: Hardback
Length: 280 pages
Publication date: 03 November 2022
Publisher: Kogan Page Ltd

Social media, when strategically and effectively leveraged within B2B channels, presents a remarkable long-term networking opportunity for sales teams and business professionals. This has proven to be a game-changer, empowering teams to achieve faster results, boost revenues, and surpass their goals. However, for some, navigating the complexities of social media for business can be daunting. Concerns such as social media confidence, personal and professional conflicts of interest, and a loss of management control can hinder effective engagement.

To overcome these challenges, B2B Social Selling Strategy offers a comprehensive framework for identifying the most suitable social channels, connecting with potential and existing customers, and measuring success against objectives and key performance indicators (KPIs). Drawing upon original research, case studies, and insightful interviews with industry experts, the book provides valuable insights into effective content creation, collaboration with B2B influencers, and fostering a social selling culture within organizations. It also delves into the importance of building a personal brand that aligns with your business and seamlessly integrates social selling with other sales and marketing channels.

Furthermore, the book is accompanied by online interactive tools and templates that empower readers to create and execute their own social selling strategy. Authored by a recognized social media expert, B2B Social Selling Strategy serves as an invaluable resource for B2B sales, marketing, and social media professionals seeking to maximize the potential of social media in their business endeavors.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398604612