Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

Jim Morris's book BADVERTISING exposes the flaws, foibles, and failings of the advertising industry, providing valuable cautionary tales of advertising's stupid side. It is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, offering valuable cautionary tales of advertising's stupid side.

Format: Paperback / softback
Length: 272 pages
Publication date: 25 May 2021
Publisher: Career Press

Jim Morris, a legendary advertising figure known as "Tagline Jim," has been involved in creating some of the most memorable ad campaigns in history. However, he has also become aware of the prevalence of bad ads that are not just created by accident. In his book, "BADVERTISING: A Provocative, Truth-to-Power Exposé of Ad Agencies' Flaws, Foibles, and Failings, and Why They Matter to the Consumer and Those in the Business," Morris takes a critical look at the advertising industry and the process of creating, selling, and producing ads. He surveys numerous advertising agents of stupidity and provides valuable cautionary tales of advertising's stupid side.

The book is a candid and never-seen-before accumulation of real-world don'ts and more don'ts, offering valuable insights into the inner workings of America's ad agencies and the minds of those who create and produce ads. Morris's writing is humorous, horrifying, and insightful, and each chapter is a grenade lobbed into the ad industry's bunkers.

BADVERTISING is a must-read for anyone who wants to truly understand the inner workings of America's ad agencies and the minds of those who create and produce ads. It is a provocative and daring book that will change the way you see advertising forever.

Jonah Berger, a New York Times bestselling author of "Contagious" and "The Catalyst," describes the book as "incisive and daring." He believes that if every ad person read "Badvertising," the world would be a more intelligent and prosperous place. Drew Eric Whitman, a bestselling author of "Cashvertising," agrees, stating that the book is the only one you need to truly understand both the inner workings of America's ad agencies and the minds of those who never cease to astound us with their creative genius and profound stupidity.

After just one reading, you will never see advertising the same way again. "BADVERTISING" is a must-read for anyone who wants to gain a deeper understanding of the advertising industry and the people who create and produce ads.

Weight: 374g
Dimension: 153 x 230 x 22 (mm)
ISBN-13: 9781632651846