Baggu: Hold Everything, 15 Years

BAGGU is an American accessory company that started in 2007 with the goal of creating a reusable bag that was functional, affordable, durable, and nice-looking. The company has since expanded to include various bags and everyday accessories and is known for its ever-changing assortment of seasonal prints. BAGGU: Hold Everything, 15 Years is a comprehensive catalog of the products and prints produced by the company between 2007 and 2022, featuring over 600 full-color product images and reproductions of to-scale textile prints. The book is bound in one of five different fabrics from the BAGGU archive and includes a conversation between founders Emily Sugihara and Ellen Vanderlaan.

Format: Hardback
Length: 680 pages
Publication date: 06 December 2022
Publisher: Baggu

BAGGU, an acclaimed American accessory company, was founded in 2007 by designers Emily Sugihara, her mother Joan Sugihara, and Ellen Vanderlaan. Driven by a desire for a reusable bag that was functional, affordable, durable, and aesthetically pleasing, the trio set out to create their own solution when they couldn't find one that met their criteria. The result was the iconic Standard Baggu, which has since become a ubiquitous symbol of functionality and style.

Over the past 15 years, BAGGU has expanded its line to include a wide range of bags and everyday accessories, all while maintaining its commitment to functionality, value, longevity, and delight. The brand has gained recognition for its ever-changing assortment of seasonal prints, which reflect its dedication to staying on top of fashion trends while still offering practical and affordable products.

To celebrate the company's 15-year journey, BAGGU has released "BAGGU: Hold Everything, 15 Years," a comprehensive visual archive that showcases the products and prints produced during this period. The book features over 600 full-color product images, as well as reproductions of to-scale textile prints, allowing readers to immerse themselves in the brand's rich history and evolution.

Each copy of "BAGGU: Hold Everything, 15 Years" is bound in one of five different fabrics from the archive of BAGGU textile patterns, adding an extra layer of authenticity and exclusivity to the publication. The book also includes a conversation between founders Emily Sugihara and Ellen Vanderlaan, in which they discuss the company's beginnings, history, and evolution. The conversation was guided and edited by Emily Segal, cofounder of the think-tank and consultancy Nemesis, and art collective K-Hole.

Through this captivating book, BAGGU invites its fans and enthusiasts to celebrate the past 15 years of innovation, creativity, and sustainability, while also looking forward to the exciting future ahead. Whether you're a longtime fan or a newcomer to the brand, "BAGGU: Hold Everything, 15 Years" is a must-have for anyone who appreciates the beauty of well-designed, functional products.

Weight: 2245g
Dimension: 282 x 221 x 43 (mm)
ISBN-13: 9798218017798