Shulph Ink
Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability
Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability
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Excellent- More about Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability
This book explores the role of the private sector in combating poverty in Africa through the Base of the Pyramid (BOP) concept, which is a market-based approach to poverty eradication. It covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa, and employs a variety of theoretical and methodological approaches to advance research and practice. It is recommended reading for managers, policy makers, students, and academics interested in BOP markets.
Format: Paperback / softback
Length: 272 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd
This comprehensive book delves into the Base of the Pyramid (BOP) in Africa, exploring the vital role of the private sector in combating poverty. The BOP concept, a market-driven approach to poverty eradication, presents a remarkable opportunity for businesses to create new business models and opportunities that empower individuals in the BOP population to improve their socio-economic welfare and well-being. The demand for BOP markets in Africa is on the rise. This book enhances our understanding of the unique characteristics of BOP markets in Africa, as well as the challenges and opportunities to achieve sustainable poverty reduction and development.
The book addresses a range of themes related to BOP markets and their contextual integration within the social-cultural landscapes of Africa. Each chapter employs a diverse array of theoretical and methodological approaches to advance research and practice in the field of BOP in Africa. The chapters reflect the multifaceted diversity of Sub-Saharan Africa, drawing from studies conducted in 13 country contexts across five industry sectors.
This book is an essential resource for managers, policymakers, students, and academics seeking to gain insights into Base of the Pyramid markets. It provides valuable perspectives and practical insights into the complexities and opportunities of engaging with this rapidly growing market segment, contributing to the development of more inclusive and sustainable economies in Africa.
Dimension: 234 x 156 (mm)
ISBN-13: 9780367509576
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