Shulph Ink
Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
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Excellent- More about Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Format: Paperback / softback
Length: 134 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
Weight: 270g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032043876
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