Kurt Wagner
Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
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Excellent- More about Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
The Battle for the Bird is a definitive history of the Twitter takeover by Elon Musk, providing insight into the origins of the platform, the vision of its co-founder Jack Dorsey, and the power struggles and rivalries that have shaped its evolution.
Format: Hardback
Length: 368 pages
Publication date: 21 March 2024
Publisher: Hodder & Stoughton
The Times' Battle For The Bird is a comprehensive and definitive history of the iconic social network. Authored by Ashlee Vance, a bestselling author of Elon Musk, this book offers a deep dive into the behind-the-scenes story of Instagram's rise and fall. Vance's reporting is meticulous, providing readers with an inside perspective on how one of the most powerful social networks in history managed to become a dramatic corporate disaster.
Sarah Frier, author of the Financial Times and McKinsey 2020 Business Book of the Year, praises The Battle for Twitter as a must-read for anyone seeking to understand the intricacies of Instagram's journey. Frier emphasizes that Kurt Wagner's book offers a deeply reported inside story, shedding light on the forces that propelled Instagram to success and its subsequent downfall.
On October 28th, 2022, hours after completing a $44 billion takeover of Twitter, Elon Musk sent a tweet to his millions of followers that would reverberate across the world. "The bird is freed," Musk declared. Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and explores how we arrived at this pivotal moment.
The book delves into the origins of the platform, the vision of its co-founder Jack Dorsey, and how it evolved into a battleground for ideas, controversies, and viral moments that have shaped the world we live in today. Author Kurt Wagner conducts extensive research and gains unprecedented access to provide a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped Twitter's evolution. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for the Bird uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention.
In this gripping corporate saga, readers are invited to delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media. The Battle for Twitter offers a comprehensive and insightful perspective on the rise and fall of Instagram, providing valuable insights for anyone interested in the digital landscape and the impact of powerful individuals on the world of technology.
Dimension: 240 x 156 (mm)
ISBN-13: 9781399714310
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