Battle To Do Good: Inside McDonald's Sustainability Journey

Former McDonald's executive Bob Langert's book "The Battle to Do Good" provides a behind-the-scenes look at the mega brand's efforts to address societal hot-button issues like packaging, waste, recycling, obesity, deforestation, and animal welfare. It chronicles McDonald's journey from being a beloved Golden Arches to a demon of societal ills and how it evolved its sustainability strategy from playing defense to solving issues with unlikely partners.

\n Format: Hardback
\n Length: 280 pages
\n Publication date: 19 January 2019
\n Publisher: Emerald Publishing Limited
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In his captivating book, "The Battle to Do Good," former McDonald's executive Bob Langert takes readers on an insightful and eye-opening journey behind the scenes of the iconic mega brand's relentless pursuit to address a multitude of societal hot-button issues. From the late 1980s onwards, McDonald's found itself at the center of numerous contentious debates, often engaging in heated clashes with powerful NGOs like Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden transition from being the beloved Golden Arches since its inception in 1955 to becoming the embodiment of many societal ills caught McDonald's off guard.

Langert meticulously chronicles the highs and lows that McDonald's experienced during turbulent times, showcasing how the company's sustainability journey evolved from a defensive stance to a strategic approach that involved forming unlikely partnerships with individuals and organizations. Among these partners were a whirling dervish, an autistic animal scientist, and passionate environmentalists from the World Wildlife Fund and Conservation International.

Packed with firsthand anecdotes, insightful interviews with key McDonald's executives, and a wealth of valuable lessons learned, "The Battle to Do Good" serves as a captivating sustainability page-turner. It offers unique insights and practical guidance on how businesses can successfully navigate and manage today's societal challenges, ultimately strengthening their position, relevance, and profitability.

Through his engaging storytelling, Langert sheds light on the complexities and challenges faced by McDonald's as it sought to align its operations with its values and address the pressing concerns of society. He highlights the company's efforts to reduce packaging waste, promote recycling, address obesity, combat deforestation, and prioritize animal welfare.

McDonald's encountered numerous roadblocks and setbacks along the way, but it remained committed to its sustainability goals. The book showcases the company's willingness to adapt and evolve, as well as its willingness to engage with stakeholders and seek collaborative solutions to complex problems.

One of the key themes of "The Battle to Do Good" is the importance of transparency and accountability in corporate social responsibility (CSR). Langert emphasizes that businesses cannot afford to be silent or ignore the societal issues that impact their operations. Instead, they must be proactive and transparent in their efforts to address these issues and demonstrate their commitment to making a positive impact.

The book also sheds light on the challenges that NGOs face in their efforts to hold businesses accountable for their actions. Langert highlights the need for collaboration and partnership between NGOs and businesses, as well as the importance of finding common ground and working towards shared goals.

"The Battle to Do Good" is a valuable resource for anyone interested in sustainability, business, and social responsibility. It provides a roadmap for businesses seeking to navigate the complex landscape of societal issues and make a positive impact on the world. The book's lessons and insights are applicable to a wide range of industries and organizations, and it serves as a reminder that sustainability is not just a buzzword but a critical component of long-term success and competitiveness.

In conclusion, "The Battle to Do Good" is a must-read for anyone who wants to gain a deeper understanding of the challenges and opportunities facing businesses in today's world. Through his captivating storytelling and insightful analysis, Langert provides a valuable perspective on the ongoing battle to do good and offers practical guidance on how businesses can contribute to a more sustainable and equitable future.

\n Weight: 522g\n
Dimension: 161 x 235 x 23 (mm)\n
ISBN-13: 9781787568167\n \n