Sophie Attwood
Beautiful PR: Finding your brand's heartbeat for authenticity in communication
Beautiful PR: Finding your brand's heartbeat for authenticity in communication
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Excellent- More about Beautiful PR: Finding your brand's heartbeat for authenticity in communication
This book provides a new manifesto for PR and marketing that is rooted in integrity. It offers a guide to finding your true brand voice and creating a communication strategy that connects with customers at an emotional level. Sophie Attwood is an award-winning global communications expert specializing in the beauty, wellness, and health sectors.
Format: Paperback / softback
Length: 198 pages
Publication date: 07 November 2023
Publisher: Practical Inspiration Publishing
Navigating the complex world of public relations can be a daunting task, but this comprehensive guide is an invaluable resource for achieving success. Francesca Ogiermann-White, Health and Beauty Editor-at-Large at Tatler, emphasizes the importance of connecting with customers in a more beautiful way.
Traditionally, public relations and marketing have been associated with deception and spin. However, Beautiful PR presents a fresh manifesto that is grounded in integrity. By discovering your true brand voice, you can create a clear and compelling communication strategy that resonates with your customers on an emotional level.
In a world where social media filters and image-driven narratives dominate, building a communications strategy based on honesty and authenticity is crucial. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat. This approach leads to a more beautiful way of growth and success.
Sophie Attwood, an award-winning global communications expert specializing in the beauty, wellness, and health sectors, has curated a remarkable portfolio of successful PR campaigns with exceptional brands. With her expertise and authority in the communications industry, Sophie has become a leading voice of inspiration for professionals seeking to excel in their field.
This book offers a comprehensive roadmap for navigating the world of public relations, providing valuable insights and strategies for building authentic connections with your audience. Whether you are a brand, a PR professional, or someone looking to enhance your communication skills, Beautiful PR is a must-read for anyone seeking to create a more beautiful way to connect with customers and achieve success in the competitive landscape.
Weight: 258g
Dimension: 140 x 216 x 19 (mm)
ISBN-13: 9781788604802
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