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Sophie Attwood

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

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  • More about Beautiful PR: Finding your brand's heartbeat for authenticity in communication


This book provides a new manifesto for PR and marketing that is rooted in integrity. It offers a guide to finding your true brand voice and creating a communication strategy that connects with customers at an emotional level. Sophie Attwood is an award-winning global communications expert specializing in the beauty, wellness, and health sectors.

Format: Hardback
Length: 198 pages
Publication date: 07 November 2023
Publisher: Practical Inspiration Publishing


Navigating the complex world of public relations can be a daunting task, but this comprehensive guide is an invaluable resource for achieving success. Francesca Ogiermann-White, Health and Beauty Editor-at-Large at Tatler, emphasizes the importance of connecting with customers in a more beautiful way. Traditionally, PR and marketing have been associated with deceit and spin, but Beautiful PR presents a fresh manifesto that is grounded in integrity. By discovering your true brand voice, you can create a clear and compelling communication strategy that resonates with your customers on an emotional level.

In a world where transparency and authenticity are highly valued, building a communications strategy based on honesty and authenticity is crucial. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat. Sophie Attwood, an award-winning global communications expert specializing in the beauty, wellness, and health sectors, has curated a remarkable portfolio of successful PR campaigns with exceptional brands. As a prominent authority in the communications industry, she continues to inspire and guide professionals seeking to excel in their field.

In conclusion, navigating the world of PR requires a deep understanding of communication strategies, authenticity, and integrity. Beautiful PR offers a valuable roadmap for achieving success in this complex field, empowering professionals to connect with customers in a more beautiful and meaningful way. By embracing the principles outlined in this book, you can elevate your reputation, secure your place in your industry, and create a lasting impact on your audience.

Weight: 380g
Dimension: 216 x 140 x 13 (mm)
ISBN-13: 9781788605687

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