Beauty Regimes: A History of Power and Modern Empire in the Philippines, 1898-1941

During the transition between Spanish, US, and Japanese empires, Genevieve Alva Clutario explores how beauty and fashion in the Philippines shaped imperial expansion and modern nation-building.

Format: Hardback
Length: 352 pages
Publication date: 12 April 2023
Publisher: Duke University Press

Genevieve Alva Clutario delves into the captivating interplay between beauty and fashion in the Philippines, revealing how these realms shaped the intricate tapestry of imperial expansion and modern nation-building during the tumultuous transition between the Spanish, American, and Japanese empires. This insightful exploration uncovers the profound impact of aesthetics on the political, social, and cultural landscape of the Philippines, highlighting the ways in which fashion and beauty became powerful tools for asserting national identity, promoting cultural heritage, and forging diplomatic connections.

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Genevieve Alva Clutario's groundbreaking work explores the intricate relationship between beauty and fashion in the Philippines during the transformative period between the Spanish, American, and Japanese empires. Through a meticulous examination of historical records, cultural artifacts, and contemporary perspectives, Clutario sheds light on how these realms played a pivotal role in shaping the country's imperial aspirations and modern nation-building endeavors.

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In this period of immense political and territorial upheaval, beauty and fashion emerged as powerful tools for asserting national identity and promoting cultural heritage. The Filipinos, with their rich artistic traditions and vibrant fashion culture, used these mediums to showcase their unique identity and resist the influence of foreign powers.

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Clutario highlights how fashion and beauty exhibitions became crucial platforms for showcasing the Philippines' cultural richness and fostering diplomatic connections with other nations. These events not only attracted international attention but also helped to strengthen the country's international reputation and influence.

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Furthermore, beauty and fashion played a significant role in shaping the social and cultural norms of the time. The emergence of new styles and trends not only reflected the changing tastes of the Filipino people but also influenced the broader regional and global fashion landscape.

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Clutario's work sheds light on the complex and multifaceted ways in which beauty and fashion shaped the political, social, and cultural landscape of the Philippines during the turbulent transition between Spanish, American, and Japanese empires. It provides a valuable contribution to our understanding of the role of aesthetics in shaping nations and highlights the importance of preserving and celebrating the rich cultural heritage of the Philippines.

In conclusion, Genevieve Alva Clutario's exploration of beauty and fashion in the Philippines during the transition between Spanish, American, and Japanese empires is a groundbreaking work that sheds light on the intricate relationship between aesthetics and politics. Through a comprehensive analysis of historical records, cultural artifacts, and contemporary perspectives, Clutario demonstrates how beauty and fashion became powerful tools for asserting national identity, promoting cultural heritage, and forging diplomatic connections. This study not only contributes to our understanding of the Philippines' history but also offers valuable insights into the role of aesthetics in shaping nations and the importance of preserving cultural heritage.

Weight: 572g
Dimension: 229 x 152 (mm)
ISBN-13: 9781478017004