Behavioural Incentive Design for Health Policy: Steering for Health

Behavioural economics has become a popular way of tackling public policy issues, such as smoking, obesity, exercise uptake, alcoholism, preventive screenings, and attitudes towards vaccinations. Behavioural Incentive Design for Health Policy offers a more descriptive and accurate representation of human behaviour and how it can be applied to tackle these issues.

Format: Paperback / softback
Length: 228 pages
Publication date: 01 June 2023
Publisher: Cambridge University Press

Behavioural economics has emerged as a widely embraced approach to addressing a diverse array of public policy challenges. By offering a more nuanced and potentially accurate portrayal of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy seeks to unravel the complexities of decisions shaped by a broader conception of welfare, influenced by social norms, narratives, pro-social motivations, and choice architectures that have often been overlooked by conventional economics. The authors illustrate how this model can be applied to tackle a wide range of public health issues, such as smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings, and attitudes towards vaccinations. Beyond simply understanding these challenges, the book demonstrates how behavioural economics can be harnessed to design effective incentives for addressing them. This comprehensive reassessment delves into the intricate interplay between behavioural incentives and health, offering valuable insights and strategies for policymakers and practitioners alike.

Behavioural economics has emerged as a widely embraced approach to addressing a diverse array of public policy challenges. By offering a more nuanced and potentially accurate portrayal of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy seeks to unravel the complexities of decisions shaped by a broader conception of welfare, influenced by social norms, narratives, pro-social motivations, and choice architectures that have often been overlooked by conventional economics. The authors illustrate how this model can be applied to tackle a wide range of public health issues, such as smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings, and attitudes towards vaccinations. Beyond simply understanding these challenges, the book demonstrates how behavioural economics can be harnessed to design effective incentives for addressing them. This comprehensive reassessment delves into the intricate interplay between behavioural incentives and health, offering valuable insights and strategies for policymakers and practitioners alike.

Weight: 338g
Dimension: 244 x 170 x 13 (mm)
ISBN-13: 9781009168120