Behavioural Research for Marketing: A Practitioner's Handbook

This book provides a comprehensive overview of key disciplines for studying consumer behavior, written by a leading practitioner with practical experience. It offers a universal approach, applicable across cultures and countries.

Format: Hardback
Length: 202 pages
Publication date: 04 July 2022
Publisher: Taylor & Francis Ltd

This comprehensive text serves as a one-stop resource for understanding the theoretical foundations and practical applications of key sociological, psychological, philosophical, and behavioral economic disciplines in the study of human behavior, with a specific focus on consumer behavior. Written by a renowned practitioner with decades of practical experience, the theories presented in this book are universal, transcending cultures and countries, making it a truly international resource.

The book offers a systematic and comprehensive exploration of these disciplines, providing readers with a deep understanding of the factors that influence human behavior, including social norms, cultural influences, individual beliefs, and economic factors. By integrating insights from multiple disciplines, the book offers a holistic approach to analyzing and interpreting consumer behavior, enabling professionals and researchers to gain a deeper appreciation of the complex dynamics that shape consumer decision-making processes.

With its clear and concise writing style, the book is accessible to a wide range of readers, including students, researchers, and practitioners in the fields of marketing, consumer behavior, and social sciences. It serves as a valuable reference tool for anyone seeking to expand their knowledge and understanding of the study of human behavior, particularly in the context of consumer behavior.

Weight: 562g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367771317