Bertelsmann: A Transnational Media Service Giant

This book examines the Bertelsmann Corporation, one of the world's largest media conglomerates, focusing on its history, corporate divisions, and international business relations. It explores Bertelsmann's dominant role in international media and media services in Europe, the U.B.S., Latin America, and China. It also discusses the broader structural relations and power mechanisms in the global media market, drawing parallels to other major media conglomerates. The book is of interest to scholars in global media studies, international communication studies, and the critical political economy of media and communication.

Format: Hardback
Length: 104 pages
Publication date: 12 September 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate workings of one of the world's largest media conglomerates, the Bertelsmann Corporation. Spanning its historical trajectory, corporate divisions, and international business relations, the book uncovers the dominant role of Bertelsmann in the global media landscape, particularly in Europe, the United States, Latin America, and China. Addressing a wide readership interested in media ownership, journalism, and policy, the book explores the interconnectedness of media ownership and corporate power with broader issues such as politics, consulting, services, and financial transactions. By drawing parallels to other major media conglomerates, the book sheds light on the broader structural relations and power mechanisms at play in the global media market.

The book is particularly valuable for scholars engaged in global media studies, international communication studies, and the critical political economy of media and communication. It offers insightful analysis and valuable insights into the complex dynamics shaping the media industry, providing a deeper understanding of the forces driving media ownership, content creation, and policy decisions on a global scale.

With its extensive coverage and rigorous scholarship, this book is a must-read for anyone seeking to gain a comprehensive understanding of the media landscape and its implications for society.

Dimension: 216 x 138 (mm)
ISBN-13: 9781032068961