Better Business: How the B Corp Movement Is Remaking Capitalism

The B Corp movement is a valuable guide to socially and environmentally responsible companies, and Better Business is a must-read book for businesses that want to put values and purpose at the center of their operations.

Format: Paperback / softback
Length: 312 pages
Publication date: 02 November 2021
Publisher: Yale University Press

The B Corp movement is a powerful force for social and environmental responsibility in the business world. It is a valuable guide to an important force, as recognized by the Financial Times. This movement emphasizes the importance of companies being both successful and a force for good in society.

Better Business is a book that provides a blueprint for how businesses can and should be both successful and a force for good. It is an inspiring book with great insights to share. Jerry Greenfield, co-founder of Ben & Jerry's, has praised it as an inspiring book with great insights to share.

The book was awarded a Gold Medal in the Business Ethics category at the 2021 Axiom Business Book Awards and was longlisted for the 2020 Porchlight Business Book Awards.

Businesses have a significant role to play in a capitalist society. They can either tip the scales toward the benefit of a few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form: the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process overseen by the B Lab. They commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

Informed by over a decade of research and animated by interviews with the movements founders and leading figures, Marquiss book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally. It explains why the future of B Corporations is vital for us all.

The B Corp movement is a powerful force for social and environmental responsibility in the business world. It is a valuable guide to an important force, as recognized by the Financial Times. This movement emphasizes the importance of companies being both successful and a force for good in society.

Better Business is a book that provides a blueprint for how businesses can and should be both successful and a force for good. It is an inspiring book with great insights to share. Jerry Greenfield, co-founder of Ben & Jerry's, has praised it as an inspiring book with great insights to share.

The book was awarded a Gold Medal in the Business Ethics category at the 2021 Axiom Business Book Awards and was longlisted for the 2020 Porchlight Business Book Awards.

Weight: 332g
Dimension: 141 x 218 x 25 (mm)
ISBN-13: 9780300261455