Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Marketing and communications are constantly evolving, with socially responsible and ethical marketing gaining traction. This book provides a tool kit for practitioners to implement campaigns that are practical and relevant. It is a must-read for researchers and educators in social and ethical marketing.

Format: Hardback
Length: 336 pages
Publication date: 05 June 2023
Publisher: World Scientific Publishing Co Pte Ltd

Marketing and communications are dynamic fields, constantly evolving with trends and issues that emerge and dissipate rapidly. One issue that has gained significant traction over time is socially responsible and ethical marketing. In today's interconnected world, where social media and social marketing have a vast reach, the importance of responsible and ethical practices in marketing has become increasingly significant.

This text explores the growing importance of socially responsible and ethical marketing and communication in contemporary society. It emphasizes the need for businesses to align their marketing strategies with ethical principles and values, considering the impact of their actions on society, the environment, and stakeholders.

The book offers practical applications and case studies that marketing and management practitioners can use to implement socially responsible and ethical communication campaigns. It provides a comprehensive tool kit for practitioners to develop and execute campaigns that prioritize social responsibility, sustainability, and ethical practices.

This text is particularly valuable for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics. It offers insights into the latest trends, best practices, and challenges in socially responsible and ethical marketing, and provides a foundation for future research and practice.

In conclusion, socially responsible and ethical marketing is a crucial aspect of contemporary business practice. By integrating ethical principles into marketing strategies, businesses can create a positive impact on society, the environment, and their stakeholders. This text provides valuable insights and practical tools for practitioners to implement socially responsible and ethical communication campaigns, contributing to a more sustainable and equitable future.

Weight: 624g
Dimension: 236 x 159 x 25 (mm)
ISBN-13: 9789811276057