Beyond the Visual: An Introduction to Researching Multimodal Phenomena

Beyond the Visual is a survey of contemporary approaches to researching visual and multimodal phenomena, with examples and outlines to help novice and experienced researchers conduct their own studies. It assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs, and showcases 16 models for conducting research on visual and multimodal phenomena across social, virtual, and physical contexts.

Format: Paperback / softback
Length: 272 pages
Publication date: 04 February 2022
Publisher: Teachers' College Press

Beyond the Visual: A Comprehensive Survey of Contemporary Approaches to Researching Visual and Multimodal Phenomena

In his latest book, "Beyond the Visual," Serafini expands on his earlier work, "Reading the Visual," by offering valuable resources for conducting multimodal research across the social sciences. This comprehensive survey delves into contemporary approaches to studying a wide range of visual and multimodal phenomena.

The text is structured into two parts: texts and objects, events and spaces, each with corresponding analytical approaches. The author begins by providing a thorough overview of the theoretical foundations that underpin these frameworks, providing a solid foundation for readers.

To assist novice and experienced researchers alike, the book includes examples and outlines that guide the conduct of independent studies. Vignettes by renowned scholars in the field of multimodality research offer insightful perspectives, taking readers behind the scenes of various projects to explore the thought processes and decision-making involved in conceptualizing and applying the analytical frameworks presented in the book.

One of the key features of "Beyond the Visual" is its ability to assist researchers and educators in making stronger connections between theoretical orientations, analytical frameworks, and research designs. The book showcases 16 models for conducting research on visual and multimodal phenomena across diverse social, virtual, and physical contexts, offering practical insights and guidance for researchers.

Furthermore, the book explores the research methods cited in Serafini's previous work, "Reading the Visual," providing a deeper understanding of the approaches and techniques employed in visual and multimodal research.

By offering a comprehensive and practical guide to researching visual and multimodal phenomena, "Beyond the Visual" is a valuable resource for students, researchers, and educators interested in advancing their knowledge in this field. With its rich content, insightful examples, and practical guidance, this book will empower readers to conduct rigorous, high-quality research that contributes to our understanding of the world around us.

Dimension: 229 x 152 (mm)
ISBN-13: 9780807766842