Beyond the Visual: An Introduction to Researching Multimodal Phenomena

Beyond the Visual is a comprehensive guide to conducting multimodal research across the social sciences, with examples and outlines to help novice and experienced researchers. It provides a theoretical foundation and 16 research models for studying visual and multimodal phenomena in various contexts.

Format: Hardback
Length: 264 pages
Publication date: 31 January 2023
Publisher: Teachers' College Press

Beyond the Visual: A Comprehensive Survey of Contemporary Approaches to Researching Visual and Multimodal Phenomena

In his latest book, "Beyond the Visual," Serafini expands on his earlier work, "Reading the Visual," by offering valuable resources for conducting multimodal research across the social sciences. This comprehensive survey delves into contemporary approaches to studying a wide range of visual and multimodal phenomena.

The text is structured into two parts: texts and objects, events and spaces, each with corresponding analytical approaches. The author begins by providing a thorough overview of the theoretical foundations that underpin these frameworks, providing a solid foundation for the subsequent chapters.

To assist novice and experienced researchers in conducting their own studies, the text includes examples and outlines that illustrate the practical application of the analytical frameworks. Vignettes by renowned scholars in the field of multimodality research offer insights into the thought processes and decision-making behind conceptualizing and applying these frameworks.

One of the key features of "Beyond the Visual" is its ability to assist researchers and educators in making better connections among theoretical orientations, analytical frameworks, and research designs. The book showcases 16 models for conducting research on visual and multimodal phenomena across various social, virtual, and physical contexts, providing a rich source of inspiration for scholars seeking to explore new research avenues.

Furthermore, the book delves into the research methods cited in Serafini's previous work, "Reading the Visual," offering a deeper understanding of the approaches and techniques employed in visual and multimodal research.

Overall, "Beyond the Visual" is a valuable resource for scholars and researchers interested in exploring the complexities of visual and multimodal phenomena. With its comprehensive coverage, practical examples, and insightful vignettes, the book equips readers with the skills and knowledge necessary to conduct rigorous and high-quality research in this field.

Weight: 363g
Dimension: 229 x 152 (mm)
ISBN-13: 9780807766859