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Carsten Lund Pedersen,Professor Adam Lindgreen,Thomas Ritter,Torsten Ringberg

Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises

Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises

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  • More about Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises

Format: Hardback
Length: 272 pages
Publication date: 24 September 2021
Publisher: Edward Elgar Publishing Ltd

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Weight: 628g
Dimension: 175 x 251 x 22 (mm)
ISBN-13: 9781839100154

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