Big Enough: Building a Business that Scales with Your Lifestyle

Big Enough is an antidote to the endless-growth mindset, offering an alternative path to career success. Entrepreneur Lee LeFever shares tips on building a scalable, product-focused business while prioritizing quality of life. He and his wife built a profitable home-based business, Common Craft, and explore various business models. The book emphasizes the impact of technology and innovation on business and how the science of happiness and the pursuit of values can redefine success.

Format: Paperback / softback
Length: 176 pages
Publication date: 15 September 2020
Publisher: Page Two Books, Inc.

Big Enough is a groundbreaking book that provides an alternative path to career success. In this enlightening work, entrepreneur Lee LeFever offers an inside look at building a scalable, product-focused business while maintaining a high quality of life. Lee and his wife, Sachi, took advantage of the internet's promise by creating a profitable home-based business, Common Craft, that was small enough to pivot and innovate. Lee guides readers through the various business models they pursued, including marketplace, digital product licensing, subscription services, distribution partnerships, and more, and shares his best tips for creating a lightweight business that supports a life you love. This book is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, as it provides insights into how technology and innovation are shaping the business landscape and how the science of happiness and the pursuit of values can help redefine success.

Lee and Sachi's journey began when they recognized the potential of the internet and decided to start a home-based business. They wanted to create a company that was profitable but also small enough to adapt and innovate quickly. They started Common Craft, a company that focused on handmade crafts and DIY projects.

At first, Common Craft was a small operation, with Lee and Sachi working from their living room and selling their products online. However, they quickly realized that they needed to expand their business to reach a wider audience. They started exploring different business models, including marketplace, digital product licensing, subscription services, and distribution partnerships.

One of the key lessons Lee learned during this time was the importance of focusing on a niche market. He realized that by targeting a specific audience and offering high-quality products or services, they could build a loyal customer base and achieve sustainable growth.

Another important aspect of Lee's business strategy was the use of technology and innovation. He recognized that the internet was a powerful tool for reaching new customers and expanding their business. He invested in digital marketing and e-commerce platforms to reach a wider audience and improve their sales and customer service.

Lee also emphasized the importance of maintaining a healthy work-life balance. He recognized that building a successful business required hard work and dedication, but it was equally important to prioritize their personal lives and relationships. He and Sachi made sure to set boundaries and prioritize their time together, whether it was going on walks, traveling, or simply spending time with their family.

Throughout their journey, Lee and Sachi faced numerous challenges and setbacks. However, they remained committed to their vision and continued to innovate and grow their business. Today, Common Craft is a thriving company with a loyal customer base and a team of dedicated employees.

Lee's book, Big Enough, offers valuable insights and lessons for anyone interested in entrepreneurship, business strategy, and e-commerce. He shares his experiences and strategies for building a scalable, product-focused business while maintaining a high quality of life. He emphasizes the importance of focusing on a niche market, using technology and innovation to reach new customers, and maintaining a healthy work-life balance.

One of the key themes of the book is the idea that success is not just about financial wealth or professional achievements. Instead, success should be defined by personal fulfillment and happiness. Lee argues that by pursuing values and passions, individuals can find greater meaning and purpose in their work and achieve greater success in the long run.

Lee also shares practical tips and strategies for building a lightweight business that supports a life you love. He emphasizes the importance of delegating tasks and outsourcing responsibilities to free up time and focus on the core aspects of the business. He also suggests that entrepreneurs should be willing to pivot and adapt their business models as needed to stay competitive and successful.

In conclusion, Big Enough is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Lee LeFever's book offers valuable insights and lessons for building a scalable, product-focused business while maintaining a high quality of life. By focusing on a niche market, using technology and innovation, and prioritizing personal fulfillment and happiness, individuals can achieve greater success and fulfillment in their work.

Weight: 238g
Dimension: 140 x 214 x 14 (mm)
ISBN-13: 9781989603185