Big Tech in Finance: How To Prevail In the Age of Blockchain, Digital Currencies and Web3

Big Tech's entry into finance through blockchain has significant implications for the industry, and finance players must understand these implications and develop strategies to defend their competitive advantage. Big Tech in Finance provides a comprehensive analysis of Big Tech's play for domination of the crypto economy, its ramifications, and how finance is fighting back. The book explores the motives behind Big Tech's break into banking, the strategies behind the use of blockchain, technology interfaces, infrastructure, and investments into blockchain unicorns. It also examines how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains. The book divulges the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs), and the metaverse, and analyzes which actors have the best shot at succeeding. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers, and blockchain experts to provide valuable insider insights.

Format: Paperback / softback
Length: 296 pages
Publication date: 03 May 2023
Publisher: Kogan Page Ltd

Big Tech's foray into finance through blockchain has brought about significant implications that require finance players to grasp and actively defend their competitive edge. In response to this evolving landscape, Big Tech in Finance offers a comprehensive exploration of Big Tech's ambitions in the crypto economy, the consequences, and the strategies employed by finance to counter these threats.

The book delves into the motivations behind Big Tech's entry into banking, shedding light on the strategies behind the utilization of blockchain technology, technology interfaces, infrastructure, and investments into blockchain unicorns. It then assesses how organizations in finance are countering these challenges, with governments and banks driving their own strategies and adoption of centralized blockchains.

The book further examines the intricate fight between Big Tech, Big Banking, start-ups, and regulators, analyzing which actors hold the best prospects for success. It explores the key tools at play, including smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs), and the metaverse. Additionally, the book uncovers the geopolitical dimensions underlying the power struggle and its profound implications for the industry.

Written by an internationally renowned expert on blockchain, Big Tech in Finance draws upon extensive interviews with founders, investors, regulators, bankers, and blockchain experts to provide invaluable insights. This book serves as a vital resource for finance and fintech professionals, bankers, investors, and anyone else interested in the developments of fintech.

Weight: 452g
Dimension: 157 x 233 x 20 (mm)
ISBN-13: 9781398608962