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Reeves Wiedeman

Billion Dollar Loser: The Epic Rise and Fall of WeWork

Billion Dollar Loser: The Epic Rise and Fall of WeWork

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  • More about Billion Dollar Loser: The Epic Rise and Fall of WeWork


Billion Dollar Loser is a book that tells the story of the rise and fall of WeWork, a company that promised to make the workplace cool. It was founded by Adam Neumann, an immigrant determined to make his fortune in the United States, and grew rapidly over ten years, attracting billions of dollars from investors. However, it ultimately crashed in 2019, with Neumann being ousted as CEO. The book exposes the excesses of WeWork's founder and its desperate attempt to secure funding in the final moments of a decade defined by excess.

Format: Hardback
Length: 352 pages
Publication date: 20 October 2020
Publisher: Hodder & Stoughton


The Sunday Times Best Business Book of the Year 2020

A captivating chronicle of WeWork's meteoric rise and catastrophic collapse, culminating in its disastrous initial public offering (IPO) in 2019 and the ouster of its founder, Adam Neumann.

New York Times

This engrossing book unveils the sheer lunacy of WeWork, encompassing not only the extreme hubris of its founder but also the reasons why so many wiser minds were duped into believing in the company's fairytale.

Sunday Times

The inside story of WeWork's ascent and descent, revealing how the excesses of its founder shaped a corporate culture unlike any other.

In its infancy, WeWork vowed to achieve the seemingly impossible: to transform the workplace into a cool and desirable environment.

Adam Neumann, an immigrant driven by a relentless pursuit of wealth in the United States, stumbled upon the idea of repurposing surplus New York office space for the burgeoning freelance class. Over a span of ten years, WeWork garnered billions of dollars from some of the most coveted investors globally, investing it in the construction of a vast real estate empire.

Billion Dollar Loser, based on over two hundred interviews, meticulously chronicles the rapid pace at which WeWork's CEO, Adam Neumann, built and expanded his company. This narrative culminates in a day-by-day account of the five weeks preceding WeWork's botched IPO and Neumann's dramatic ouster. Reeves Wiedeman, through unparalleled access and insightful analysis, unveils the complete and intricate story of WeWork and its CEO, who together epitomized the most audacious and unlikely rise and fall in business.

A Sunday Times Best Business Book of the Year, Fortune's Best Book of the Year, and a New York Times Books to Watch For in October WIRED.

Weight: 554g
Dimension: 165 x 242 x 36 (mm)
ISBN-13: 9781529385069

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