Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand

The remarkable history of a shoemaking dynasty that dates back to 1774 is explored in this book, shedding light on the zeitgeist phenomenon that is BIRKENSTOCK and providing an insight into the entrepreneurial energy behind the brand. It traces BIRKENSTOCKs arrival in key sales markets and describes the cultural exchange that took place there, offering a new perspective on a brand often characterized by cliches, prejudice, and misconceptions.

Format: Hardback
Length: 464 pages
Publication date: 02 April 2024
Publisher: Prestel

The remarkable history of a shoemaking dynasty, which dates back to 1774, is explored in this book. The story begins in Frankfurt, where an orthopaedic shoemaker's workshop produces the brand's core, the footbed, and eventually leads to the industrial production of a German export hit for millions of brand lovers worldwide. The authors trace BIRKENSTOCK's arrival in key sales markets and describe the cultural exchange that took place there, providing an insight into the entrepreneurial energy behind the brand. Special topics interspersed through the book round off the understanding of the industrial and contemporary historical context. This book is a profound, varied, and knowledgeable account of 250 years of history, coinciding with the 250th anniversary of the shoemaking tradition, and opens up a new perspective on a brand whose perception has often been characterized by cliches, prejudice, and misconceptions.

Weight: 750g
Dimension: 227 x 150 (mm)
ISBN-13: 9783791393322