Black and White Thinking: How to outsmart the brain, celebrate nuance, and learn to think in technicolour

The book "Thinking, Fast and Slow" by Daniel Kahneman explores the two systems that drive the way we think: System 1 is fast, intuitive, and emotional, and System 2 is slower, more deliberative, and logical. He argues that System 1 is often prone to errors and biases, while System 2 is more accurate and reliable.

Format: Paperback / softback
Length: 400 pages
Publication date: 27 January 2022
Publisher: Transworld Publishers Ltd

In their book "NEXT BIG IDEA," authors Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant delve into the complexities of avoiding too little and too much complexity. This insightful exploration provides essential insights into the character of human choice and decision-making.

Renowned bestselling author Robert Cialdini explores the nature of human hardwired black and white thinking in his book "Influence." He argues that by understanding these tendencies, we can navigate life's gray zones and make more nuanced and intelligent decisions.

In his groundbreaking work, psychologist Professor Kevin Dutton delves into the workings of our brains. He explains that our brains are designed to sort, categorize, and draw lines, which helps us navigate the vast amount of information we encounter daily. However, drawing lines can be problematic when they are not desired or applied excessively.

Dutton argues that thinking in terms of "us" and "them" and this and that isolates us from ideas we disagree with and prevents us from understanding different perspectives. This polarization leads to intolerance and extremism, as beliefs become rigid and inflexible.

While our brains are programmed for binary decision-making, Dutton suggests that rainbow thinking is the key to our cognitive future. By embracing a broader range of possibilities and considering multiple perspectives, we can make more informed and balanced decisions.

"NEXT BIG IDEA" is a fascinating, important, and entirely convincing book that offers valuable insights into the complexities of human decision-making. It challenges us to think beyond black and white and embrace a more inclusive and nuanced approach to life.

Weight: 278g
Dimension: 170 x 196 x 28 (mm)
ISBN-13: 9780552175364