Gregor Paul
Black Gold: The story of how the All Blacks became rugby's most valuable asset
Black Gold: The story of how the All Blacks became rugby's most valuable asset
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- More about Black Gold: The story of how the All Blacks became rugby's most valuable asset
The All Blacks have become rugby's most marketable asset, but the tug-of-war between performance and making money has intensified. Black Gold reveals the sacrifices being made to increase profit and the risk of the golden goose being overcooked.
Format: Paperback / softback
Length: 320 pages
Publication date: 31 August 2023
Publisher: HarperCollins Publishers (New Zealand)
Power, Money, and the Team that Reshaped Rugby: How Did One of the Smallest Nations in the World Produce the Jewel in World Rugby's Crown?
In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialized, the tug-of-war between performance and making money has intensified. From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetizing the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?
Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power, and what lies ahead for the world's best-known rugby team.
Weight: 399g
Dimension: 235 x 155 x 25 (mm)
ISBN-13: 9781775542186
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