Blue Jeans

Object Lessons is a series of short books that explore the hidden lives of ordinary things, such as blue jeans. These versatile garments, initially designed for mining, have become a global symbol of leisure and youthful rebellion. The book examines the history and cultural significance of blue jeans, from their production to their representation in fashion.

Format: Paperback / softback
Length: 160 pages
Publication date: 23 February 2023
Publisher: Bloomsbury Publishing Plc

Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny.

Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body. Object Lessons is published in partnership with an essay series in The Atlantic.

Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny.

Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body. Object Lessons is published in partnership with an essay series in The Atlantic.

Weight: 150g
Dimension: 120 x 165 x 15 (mm)
ISBN-13: 9781501383748